Pay Per Click (PPC)
- What does ppc (Pay per click) mean?
- Pay Per Click (PPC) is the amount the advertiser pays to the publisher when advertisers click on the ad on the internet page or ad network. PPC is the most widely accepted model all over the world and is the primary earnings model for widely used ad networks like Google AdSense.
- Pay Per Click (PPC) is translated as cost per click. Unlike many other ad models, PPC is one of the direct and first-hand search engine-related ad models. Just as in the search engine, in the case of PPC-style ads, advertisers advertise on certain keywords. Each keyword sets the cost per click of the advertiser according to the competition rate and target value.
- Advertisers who have higher competition in PPC advertising campaigns should also allocate more advertising revenue. That way, they can reach more people who are more likely to publish and advertise their ads more easily.
- PPC is not just an ad model implemented through ad networks. Internet sites can also create PPC campaigns on their own. By matching these words to the words of advertisers, they can set up a pay-per-click advertising model like Facebook and Twitter do.
- Likewise, a PPC model does not have to be subject to keyword-based work. The advertiser can directly pay out the desired pages at the unit price determined by the amount of clicks made by placing their banner or ad link.
- Although PPC is one of the most preferred advertising models, click advertising is the easiest type of advertising. Although many advanced advertising networks, primarily Google, take serious measures to block the PPC, PPC can be easily faked by simple organizations and gain unfair advantage.
- In this ad model, advertisers should place their ads on the landing page in order to get the highest return. These pages should be prepared entirely with the user in order to realize the opportunity, campaign or marketing related to the advertisement.
- It’s simple to calculate the ad revenue and expense on a PPC. The publisher’s ad revenue and the advertiser’s ad rate can be easily calculated by multiplying the click-through cost determined by the advertiser and the clickthrough rate the publisher’s visit has multiplied.